PART 1
Each day it is more undeniable that A.I. is taking over modern business models by allowing the automation of processes and simplifying how important data is handled. Marketing is not the exception. Focused on new fresh ideas, marketers are always on the look out for tools that allow accurate, easy and real time customer-product feedback.
Taking decisions based on unfounded facts and risking relationships with clients is no longer a problem. Artificial Intelligence and Machine Learning are helping how marketers acquire,engage and interact with their clients. The possibility of carrying out tasks that where once directly related to human intelligence make A.I. and M.L. the best friend of any marketer that is looking forward to extract valuable information.
According to statista.com based on a study performed in 2020, Artificial Intelligence and Machine Learning was the 4th most effective and popular technique for digital marketing. As the years go by, the percentage of marketers stating this increases. Using these resources helps in the modernization of your organization.
How can you break down information?
Marketers are responsible for having assertive communication with potential clients. They are the ones in charge of guiding them through the process of becoming a subscriber, recurring customer or partner. The best way to achieve goals is by knowing clients in depth. Being in charge of predicting and analyzing the feedback provided by users makes marketers face Big Data that needs to be broken down into workable amounts.
How can A.I. help break down information? Interfaces that use Machine Learning to create mechanisms "learn" patterns and use them to predict, recommend and perform specific tasks. It focuses on extracting knowledge and applicable information from the unorganized data. At the same time, implementing these types of tools into their marketing models allows marketers to review and evaluate data in real time which allows them to integrate results into their plans.
Breaking down data and information is the first step to a successful marketing strategy.
How can you take advantage of A.I. and M.L. in your marketing strategy:
You will be able to automate processes and ensure accurate data handling. A.I. and M.L can help when interpreting and extracting information from unorganized text data which allows a broader inspection of the feedback received by users. Programmed algorithms are able to use reason over and learn from the data. Some key examples are:
Sentiment Analysis
Topic Analysis
Predictions
On part 2 we will touch on the benefits and results you can see from implementing A.I. and M.L into your business such as:
- Increase sales
- Handle accurate data
- Generate specific and targeted marketing campaigns
-How to implement into SEO strategy
Streamlining marketing strategies turns out to be beneficial for the relationship with customers. Knowing and attending needs in an efficient, proactive and inclusive manner allows marketers to achieve their main goals: ACQUIRE, KEEP and GROW their community. Artificial Intelligence is not here to replace humans but to assist on tasks that require automation and efficiency. All marketing experts should take very seriously the importance of good data quality and governance as well as how to avoid at all costs data loss.
Achieve the most with what you already have. Turn data into readable, actionable information. Take the advantage that A.I. and M.L. provide and get to know your clients like never before.
